Passive Pressure is an award-winning independent group which represents national and international animal welfare organisations and supports smaller local rescue groups.

The group works in a passive manner to raise awareness of animal welfare issues.

We aim to inform and raise the awareness of how animal cruelty impacts on everyday issues for the consumer.

Our ultimate mission is to influence and persuade the people responsible for animal cruelty to improve animal welfare and to persuade consumers to make more informed decisions about purchasing cruelty-free products.

We are also active with the rescue and re-homing of farm and domestic animals.

Based in London and Kent we actively campaign against the cruel methods of factory farming which impact both on human and animal health.

The group is run by unpaid volunteers and relies solely on donations for suport.

"The greatness of a nation and its moral progress can be judged by the way its animals are treated".

Mahatma Ghandi.

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